Marketing citizen (the dictionary marketer of 2.0)
Marketing citizen: this is not marketing in the strict sense, because that product is also one that consumes!
The company here has a role in providing a platform for intermediation between consumer / producer and producer / consumer.
The headlights are a few examples YouTube, DailyMotion, Wikipedia, Facebook, Twitter, MySpace ...
The business model of these companies is not yet assured, but is this really important?
In all cases, recovery of most of these new platforms demonstrates that marketing citizen has beautiful days ahead.
An example of citizen marketing with Twitter Kino:
